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About Gfactor

Born in New Zealand.​ Built for the World.​

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Forged in some of the world’s toughest off-road environments, Gfactor carries the sharpness, resilience, and innovation that New Zealand riders, drivers, and explorers are known for.

 

Gfactor was started in the Otago region at the bottom of the world. A scenic location known for it's huge range of terrain from rugged coastlines, to mountain ranges and untouched native forests.​

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Everything we do is built on three pillars.​

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  • Real-world riding and vehicle operations experience.

  • Deep technical VR and simulation capability.

  • An understanding of human psychology and how we actually learn.

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Our mission is to sharpen instincts, build real-world readiness, and push safety training beyond the classroom.

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Our team has spent over 10 years at the forefront of VR development, translating complex environments into immersive, actionable training experiences.

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UTV Training Platform

An advanced VR simulator using robotics, a modified Honda Pioneer and a photorealistic recreation of a steep hill country farm. In partnership with New Zealand Government.

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Rally Co-Driver Training & Racing Simulator

A twin-seat 6DOF rally training system combining 6 high powered actuators, Fanatec racing simulator controls, and realistic recreations of iconic New Zealand and Australian rally stages.

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Tourist Driver Support Program

A VR program designed to help visitors adapt to New Zealand’s demanding road conditions and driving on the left side of the road.

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Virtual Learner Driver Initiative

An award-winning national program operating across New Zealand to help teenagers gain driver licenses.

  • Supreme Winner

  • Best Use of Technology 

Economic Development New Zealand Awards 2024

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Founder's Story

 

Gfactor began with a simple truth learned the hard way by Founder, Rhys Gardner: Mastery comes - not from avoiding mistakes, but from surviving them, building deeper understanding, and developing sharper instincts.

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Rhys has a strong history in vehicle operations alongside 10 years as Founder and CEO of Gfactor: 35+ years operating off-road vehicles (ATVs, UTVs, 4x4s, tractors) in challenging hill country and slippery farm conditions 20+ years of motorsport including moto, hard enduro, and competitive rally driving.  Career event best of 3rd overall in New Zealand

 

Mentored in psychology and road safety, alongside multiple qualifications in business and leadership.

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